I tried to do Black Friday once by myself. But I had a panic attack before the sun came up. I tried again the next year with a friend. But the zombies started chewing on our necks before we could get out of the Starbuck’s parking lot! The horror! The horror!
I’ve always wondered why the “Black Friday” name caught on. Sure, I understand that it means “black” as in the business slang “in the black.” But pairing it with a day of the week makes it sound like “Black Tuesday,” the 1929 stock market crash. Or like “Good Friday,” the saddest day of the Christian calendar.
I was just discussing this same issue with fellow revelers yesterday at dinner. The really odd thing is that neither my wife nor I had ever heard the term “Black Friday” before this year. I’m 50, she’s 34. How long has this term been in common use? And why are we asking all these questions of Ces?
I was under the impression it had two sources – one being the day the big box stores hope to start going back into the black, and the second as a morbid joke among the employees who have to work that day. I guess at some point the joke percolated up to the advertising people, who are very edgy and awesome and so of course introduced the phrase to the rest of us.
Piraro, I have no idea how long it’s been in common usage, and are therefore completely useless to you. But I can add a random ancedote (“definition: not actually a fact”) that says that I’ve heard it used on the news since at least my childhood, a couple of decades ago.