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Burger King Wrapper Copy Revised

Posted in Uncategorized by cesco7 on May 18, 2011

Over the past few years Burger King has managed to stand out from its rivals with a marketing campaign consisting of subservient chickens, a Michael Myers-reinterpretation of their own king character and a singular take on sandwich wrappers featuring such copy as:

The wrapper copy is clearly intended to enhance the overall fun and excitement of eating a Whopper, a Tendergrill or a breakfast sandwich one ingredient shy of being a buffet dinner. Only problem is, people are never at their best, never in the right frame of mind, when purchasing fast food. Unlike children, who equate visiting a place like Burger King with annexing DisneyWorld, adults see it as a more mundane, even depressing experience. It’s a place to go eat when you don’t have the time to eat or any good place to go. And so with that in mind allow me to share some revised Burger King wrapper copy that truly captures the their customers’ dining experience.



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8 Responses

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  1. Jack Elam said, on May 18, 2011 at 6:28 pm

    Thanks. I’m off to slice open my forearms with a bit of rusty tin now.

  2. Meekrat said, on May 18, 2011 at 10:11 pm

    Trolls are giant and turn to stone in the daylight. Orcs don’t like daylight, but can deal with it, and are smaller and more humanoid. YOU JUST GOT NERDED.

  3. Toronto said, on May 18, 2011 at 10:32 pm

    You really should contact the BK people about this. Think of the SF cross-over possibilities! “I’ll have the Ted platter, please!” Mmmmmm.

  4. Andy said, on May 19, 2011 at 2:45 am

    If these wrappers were real, it would bring me so much joy.

  5. Gil said, on May 19, 2011 at 4:44 am

    You are my favorite social commentator after George Carlin.

  6. Warren said, on June 2, 2011 at 6:07 pm

    Now you see, this is why I don’t eat at Burger King any more.

  7. Stephen said, on June 3, 2011 at 12:22 pm

    After reading this again, I’m convinced that if some independent burger joint were to actually use these they would develop a strong, cult-like customer base. God, if I had 500k to throw around (or perhaps kick) I would open up a burger stand with these wrappers just to test the waters.

  8. Carson Margedant said, on June 3, 2011 at 7:36 pm

    Onion Rings.
    You saw her again, why can’t you stop seeing her. It’s been ten years, dear lord it had been ten years. All this time and any woman with a frog in her throat can make you think of her. Is she ever going to leave you. Get another coke, you’re not sleeping tonight.


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